This news story originally appeared at Gym Exercise Health on 19 January 2022

Yes, Curves Is Still Here and Still Serving Women Over 45

For almost 30 years, Curves’ target demographic has been the same -- women over 45 years old, mostly in rural America. | For many people in the fitness industry, Curves may seem like a relic of the past, but it is still relevant, especially to its niche market: women over 45 years old, particularly those in rural America. And it is evolving to remain relevant to this core group.