Yes, Curves Is Still Here and Still Serving Women Over 45
For almost 30 years, Curves’ target demographic has been the same — women over 45 years old, mostly in rural America. | For many people in the fitness industry, Curves may seem like a relic of the past, but it is still relevant, especially to its niche market: women over 45 years old, particularly those in rural America. And it is evolving to remain relevant to this core group.